The Coppertone Girl look back over the shoulder is a pose that’s changed our cultural sense of sexuality probably more so than the sunscreen impacted skin tone. The ad campaign dates back to 1959 with artwork created for $2500 by Ocala, Florida artist Joyce Ballantyne Brand using her three year old daughter Cheri Brand as the model. Coppertone was a small Florida company wanting to go national and they did producing billboard images and packaging that took many forms over the decades as the![]()
