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MARKETING 101: FOLLOW THE LEADERS;

November 24, 2015, 9:12 am
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MARKETING 101: FOLLOW THE LEADERS; Producing your own video as I suggest to competitors can be a daunting task. Questions include: 1)What sort of camera do I need? 2)How long does the video need to be? 3)Do I need to edit them and if so with what? 4)How often do I put them out and where? 5)Charging versus freebie; how do I know if I can sell them versus giving content away or building up a youtube ad sharing affiliate program? RESPONSE: Firstly, I've been producing video for my own youtube &
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GURU WARS: PAKULSKI PLAIGERISM

November 24, 2015, 10:02 am
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IFBB PRO Ben Pakulski has been called out by numerous members of the "fitness intelligencia" (opposite bro scientists) including John Meadows over plaigerism in a recent publication.   Meadows wrote at Muscular Development Forum today, "My involvement was simply that since I had this experience with that Jaco De Bryun guy, I was asked if I thought this was bad? I looked at the two sources side by side, and yes to me it is blatant. People who have never built anything will say who cares, but for
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John M Blatz Photoshoot

November 24, 2015, 4:45 pm
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  John M Blatz is a bodybuilder with a highly successful wife in the real estate business on the Emerald Coast of Florida where they raise their three daughters and John trains clients and preps for his next contest. Had the opportunity to work with John on a shoot prior to NPC Nationals in Miami.   Terrific fella and model like features to go with the competitive degree of musculature. As with all my clients I encourage him to consider making more of his marketable look although that will
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MARKETING 101: PRESS RELEASES

November 25, 2015, 5:38 am
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MARKETING 101: PRESS RELEASES It seems we have forgotten some basics about getting a message out to a wider audience in the "bodybuilding community." A tried and true method for decades has been fashioning press releases about events, occurrences, activities,...the who, what, when, where, why & how's of stories that news reporters and editors might can pick up and run with for their next story. Nowadays more so than possibly ever there are more writers scratching and digging for content that we
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Traci Rea Ivey Faces the Challenge

November 25, 2015, 11:16 am
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  Still looking sharp four days after taking the women's physique pro card at NPC Nationals in Miami Traci reflected today on the last several weeks and the emotional rollercoaster she went through. After NPC All South she changed her cardio regimen moving to the street doing sprints versus using the stairmaster. There were tweaks to posing and her routine.  With the support of her husband/workout partner they double checked all aspects of preparation in consultation with her coaches Don Long &
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Aleksandra Rudenko Criticized by UK's The Sun for looking older due to Bodybuilding

November 25, 2015, 2:59 pm
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UK Gossip Publication The Sun blames bodybuilding rather than lighting and hair color for a critique that Aleksandra Rudenko looks much older. Headline is, "How did this 24-year-old get the face of an old woman in ONE year?" The story goes on to state, "NEW pictures show how a pretty young woman took up bodybuilding - and then appeared to age 30 YEARS in just 12 months." Quotes critical of the comparison photos on Instagram were the basis of The Sun piece.    
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Bert Walden Bodybuilder 1970- 2015

November 26, 2015, 5:36 am
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Had occasion to work with super heavyweight bodybuilder Bert Walden while scouting talent for videoshoots with Muscular Development about three years ago at Mike Valentino's Gold's Gym in North Carolina.   Bert was a well-known and loved competitor and friend to many in the fitness community. He patiently waited while I worked with various athletes in the area that day. Met his lady friend Amy Morvil there that day. He introduced us. Contacts over the years were sparse, but always cordial with
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2015 Rest In Peace

November 26, 2015, 5:53 am
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Every year many people pass away within the fitness industry the same as any industry as well that's a part of our human life cycle for starters. Often times though we don't recognize the passage of more than the most high profile people in the industry that pass away. Please feel free to share with us those you know to have passed in 2015 so that we can pay them respects whether they be an active or inactive athlete or industry figure.      
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Enoch Cree Tribe's Ashley Callingbull Miss Universe 2015

November 26, 2015, 11:33 am
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Ashley Callingbull​, Native American, reigning Miss Universe representing Canada and the Enoch Cree Nation. Ashley is both beautiful and an eloquent spokeswoman for native, aboriginal people and culture. She is likewise a practitioner of the fitness lifestyle while pursuing her career in front and behind the camera as model, actress, producer and passionate advocate.   We salute Ashley Callingbull and all Native Americans on this Thanksgiving Day.   Visit Callingbull website:
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Charlotte Europa Games 2016 announced

November 27, 2015, 7:27 am
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Headquartered in Charlotte, the Europa Games announced with little fanfare on Facebook that July 9-10, 2016 is the launch of local production.   Ed & Betty Pariso promoters of the event likewise recently took over as co-chairs of the Texas National Physique Committee along with launching the Europa Cyber Games and cyber library resource at the company event website.   The company is moving to increasingly produce their own media coverage of their events, which is a welcome addition that will
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Coppertone Girl: Florida Based Cultural Icon

November 28, 2015, 6:08 am
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The Coppertone Girl look back over the shoulder is a pose that’s changed our cultural sense of sexuality probably more so than the sunscreen impacted skin tone. The ad campaign dates back to 1959 with artwork created for $2500 by Ocala, Florida artist Joyce Ballantyne Brand using her three year old daughter Cheri Brand as the model. Coppertone was a small Florida company wanting to go national and they did producing billboard images and packaging that took many forms over the decades as the
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The Current State of Fitness Entrepreneurs

November 28, 2015, 8:07 am
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"Something I am paying attention to is how many ‪#‎fitnessmotivation‬ based ‪#‎entrepreneurs‬ there are on ‪#‎Instagram‬ and when I got curious and dug deep into several of them what I found was that they preached no short cuts in their ‪#‎workouts‬ and obviously saw results however when you dig into many of them they aren't executing that same discipline in their business. . You can't outsource your work out. No one can do the push-ups for you, the squats yet those same people are looking for
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Marketing: Psychology of Skin:

November 28, 2015, 10:15 am
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  Marketing: Psychology of Skin: In the philosophical accounts of Plato “there are two distinct types of mind: a mind for thinking and reasoning and a mind for emotions and passions.” Wired magazine published a piece looking at up to date psychological studies on what we think of people showing more and less skin titled, “The Psychology of Nakedness.” Reportedly, the more skin shown by men and women creates the perception that the subject is exhibiting less “agency” (control of your behavior as
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Tampa Florida Personal Trainer Passes

November 29, 2015, 12:28 pm
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  January 14, 1975- November 27, 2015 Gokmen Meyrili, a personal trainer in the Brandon, Florida area passed away from a heart attack on Friday, November 27, 2015. Gokmen was forty years old.   Originally from Umraniye, Turkey Gokmen was friendly with everyone he came across in the fitness community in the Tampa, St Pete, Clearwater communities to those back in Turkey. Former NFL football player and fellow personal trainer Ryan Watson honored his memory on facebook writing in part, "There are
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Fitness Class Matching Subscription Service

November 29, 2015, 3:23 pm
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Ever like a spin class instructor or particular yoga, crossfit or MMA instructor's class, but you don't want to buy into a bigger package or location membership? ClassPass is a 2014 start up fitness class subscription service in select cities that for $99 per month affords members the opportunity to take different classes at a different location in varied disciplines the entire month long. Founder Payal Kadakia came up with the idea and started small after a bad experience trying to find certain
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Tim Gardner Productions announces ten show line up with more pro shows & all national qualifiers for 2016

November 30, 2015, 5:00 am
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On Nov. 24 Tim Gardner Productions released their 2016-2017 preliminary show schedule with ten shows included with all being national qualifying NPC events along with seven of nine shows in 2016 having a pro component. “The NPC Hurricane Bay has an IFBB Pro portion now, IFBB Hurricane Pro Classic along with the Tampa FIT & FLEX EXPOS Weekend in downtown Tampa,” Tim Gardner announced on Facebook, Nov. 28, 2015. Along with the Hurricane Bay becoming a national qualifier the April 2nd Renegade
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Callie Bundy Announced FitnessRx for Women Magazine Online Editor

November 30, 2015, 5:16 am
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Jaime Marshall Baird's replacement as editor at FitnessRx for Women Magazine is announced on Nov. 30, 2015 as Callie Bundy.  Per the news release, "Callie is a seasoned media professional who has always had a passion for sports and fitness. She is as a former three-sport high school athlete, NCAA Division I softball player and current IFBB Bikini pro. Callie has a bachelor’s degree in business marketing with a concentration in advertising and communications. Her extensive training knowledge and
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Over 60 NPC Florida Shows in 2016?

November 30, 2015, 7:14 am
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  Carlos Rodriguez of Miami wrote at his Facebook site on Nov. 30, "Florida...ARE YOU READY!?!? Its going down October 2016! We are bringing a Shawn Rhoden show to S. Florida. My amazing sister Maria Fucci-Bellando made this possible. She has been working tirelessly to bring Florida her own production and here it is."   According to FloridaNPC.or there were 56 NPC events in Florida in 2015 (Source link). That was a record number of contests in recent years with growing numbers of pro shows and
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Tim Gardner Productions announces ten show line up with more pro shows & national qualifiers for 2016

November 30, 2015, 5:00 am
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On Nov. 24 Tim Gardner Productions released their 2016-2017 preliminary show schedule with ten shows included with national qualifying NPC events along with seven of nine shows in 2016 having a pro component. “The NPC Hurricane Bay has an IFBB Pro portion now, IFBB Hurricane Pro Classic along with the Tampa FIT & FLEX EXPOS Weekend in downtown Tampa,” Tim Gardner announced on Facebook, Nov. 28, 2015. Along with the Hurricane Bay becoming a national qualifier the April 2nd Renegade Classic also
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Bodily Business Expenses

December 1, 2015, 10:18 am
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I suspect very few IFBB pros deduct for expenses that other pro athletes in the NFL, NBA, MLB, etc do. Consider this: “My body is what helps me to make money,” Harrison said. “Whatever there is that I need to do to try and make myself better or get myself healthy, I’m going to do it. It wouldn’t be unreasonable to say that I spend anywhere between $400,000-$600,000 on body work, as far as taking care of my body, year-in and year-out," James Harrison, NFL Linebacker. LINK TO FULL STORY ON FORBES
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