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MARKETING 101: FOLLOW THE LEADERS;
MARKETING 101: FOLLOW THE LEADERS; Producing your own video as I suggest to competitors can be a daunting task. Questions include: 1)What sort of camera do I need? 2)How long does the video need to be?...
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GURU WARS: PAKULSKI PLAIGERISM
IFBB PRO Ben Pakulski has been called out by numerous members of the "fitness intelligencia" (opposite bro scientists) including John Meadows over plaigerism in a recent publication. Meadows wrote at...
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John M Blatz Photoshoot
John M Blatz is a bodybuilder with a highly successful wife in the real estate business on the Emerald Coast of Florida where they raise their three daughters and John trains clients and preps for...
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MARKETING 101: PRESS RELEASES
MARKETING 101: PRESS RELEASES It seems we have forgotten some basics about getting a message out to a wider audience in the "bodybuilding community." A tried and true method for decades has been...
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Traci Rea Ivey Faces the Challenge
Still looking sharp four days after taking the women's physique pro card at NPC Nationals in Miami Traci reflected today on the last several weeks and the emotional rollercoaster she went through....
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Aleksandra Rudenko Criticized by UK's The Sun for looking older due to...
UK Gossip Publication The Sun blames bodybuilding rather than lighting and hair color for a critique that Aleksandra Rudenko looks much older. Headline is, "How did this 24-year-old get the face of an...
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Bert Walden Bodybuilder 1970- 2015
Had occasion to work with super heavyweight bodybuilder Bert Walden while scouting talent for videoshoots with Muscular Development about three years ago at Mike Valentino's Gold's Gym in North...
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2015 Rest In Peace
Every year many people pass away within the fitness industry the same as any industry as well that's a part of our human life cycle for starters. Often times though we don't recognize the passage of...
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Enoch Cree Tribe's Ashley Callingbull Miss Universe 2015
Ashley Callingbull, Native American, reigning Miss Universe representing Canada and the Enoch Cree Nation. Ashley is both beautiful and an eloquent spokeswoman for native, aboriginal people and...
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Charlotte Europa Games 2016 announced
Headquartered in Charlotte, the Europa Games announced with little fanfare on Facebook that July 9-10, 2016 is the launch of local production. Ed & Betty Pariso promoters of the event likewise...
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Coppertone Girl: Florida Based Cultural Icon
The Coppertone Girl look back over the shoulder is a pose that’s changed our cultural sense of sexuality probably more so than the sunscreen impacted skin tone. The ad campaign dates back to 1959 with...
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The Current State of Fitness Entrepreneurs
"Something I am paying attention to is how many #fitnessmotivation based #entrepreneurs there are on #Instagram and when I got curious and dug deep into several of them what I found was that...
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Marketing: Psychology of Skin:
Marketing: Psychology of Skin: In the philosophical accounts of Plato “there are two distinct types of mind: a mind for thinking and reasoning and a mind for emotions and passions.” Wired magazine...
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Tampa Florida Personal Trainer Passes
January 14, 1975- November 27, 2015 Gokmen Meyrili, a personal trainer in the Brandon, Florida area passed away from a heart attack on Friday, November 27, 2015. Gokmen was forty years old....
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Fitness Class Matching Subscription Service
Ever like a spin class instructor or particular yoga, crossfit or MMA instructor's class, but you don't want to buy into a bigger package or location membership? ClassPass is a 2014 start up fitness...
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Tim Gardner Productions announces ten show line up with more pro shows & all...
On Nov. 24 Tim Gardner Productions released their 2016-2017 preliminary show schedule with ten shows included with all being national qualifying NPC events along with seven of nine shows in 2016 having...
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Callie Bundy Announced FitnessRx for Women Magazine Online Editor
Jaime Marshall Baird's replacement as editor at FitnessRx for Women Magazine is announced on Nov. 30, 2015 as Callie Bundy. Per the news release, "Callie is a seasoned media professional who has...
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Over 60 NPC Florida Shows in 2016?
Carlos Rodriguez of Miami wrote at his Facebook site on Nov. 30, "Florida...ARE YOU READY!?!? Its going down October 2016! We are bringing a Shawn Rhoden show to S. Florida. My amazing sister Maria...
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Tim Gardner Productions announces ten show line up with more pro shows &...
On Nov. 24 Tim Gardner Productions released their 2016-2017 preliminary show schedule with ten shows included with national qualifying NPC events along with seven of nine shows in 2016 having a pro...
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Bodily Business Expenses
I suspect very few IFBB pros deduct for expenses that other pro athletes in the NFL, NBA, MLB, etc do. Consider this: “My body is what helps me to make money,” Harrison said. “Whatever there is that I...
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